Dick’s Sporting Goods has launched a month-long blimp marketing and promotional campaign in Houston, Texas. The airship, operated by Skyship Services, the world's largest full-service owner and operator of Lighter-Than-Air (LTA) technology platforms, will fly over Houston and its surroundings throughout July. It is one of only four blimps currently flying in the United States and it requires 170 mcf of helium (likely around US$100k worth). The number of helium propelled blimps has fallen in the last few years as helium prices have shot up due to the ongoing global supply shortage.
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