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FT: Geologists Signal Start of Hydrogen Energy ‘Gold Rush’

As activity in the natural hydrogen space picks up, more mainstream media outlets are picking up the story, this time, the FT. Geologists are heralding a new era in energy exploration, focusing on naturally occurring hydrogen, or "gold hydrogen," as a sustainable and abundant resource. This shift towards geologic hydrogen, which could be a cleaner and more cost-effective alternative to traditional "blue" and "green" hydrogen, is gaining momentum among investors and startups like Koloma and Natural Hydrogen Energy.

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